Digital Marketing / Creative Strategy / Visual Storytelling
Gayane
Aleksanyan
Digital Marketing & Creative Strategist
Beyond the Product. Creating Meaningful Brand Experiences.
Digital Marketing & Creative Strategist
Beyond the Product. Creating Meaningful Brand Experiences.
I am a digital marketing and creative strategist with around six years of experience building brand presence through thoughtful content, visual storytelling, and strategic campaigns.
Since September 2024, I have worked as a Marketing Specialist at Toyota & Lexus Yerevan, combining hands-on content production with campaign planning, creative direction, event organization, and agency coordination.
My approach goes beyond showcasing a product. I focus on the emotions, needs, and experiences that create meaningful connections between people and brands.
Digital brand presence, end-to-end automotive video production, service-focused campaigns, and community initiatives designed to build connections beyond the showroom.
Created visual content and digital campaigns promoting official Toyota service offerings and encouraging customer inquiries.
Contributed to the digital coverage of the Toyota RAV4 launch event in Armenia, capturing and sharing key moments across social media. Also participated in a RAV4 test-drive experience in Georgia, creating coverage for both personal and official Toyota channels and taking part in an interview.
Participated in the Toyota RAV4 test-drive experience in Georgia, documenting the vehicle and the event for Toyota’s official social media channels and my personal platforms, and taking part in an interview.
Coordinated charitable visits to children, including gift selection and preparation, communication with educational institutions, team coordination, and on-site participation. Documented the initiative through social media content.
Kindergarten visit and gift distribution
Preparing gifts for the children
▶
Watch the charity initiative Reel
Supported tree-planting and environmental initiatives through partner communication, location coordination, team participation, and awareness-focused activities.
Luxury brand storytelling through automotive content, strategic campaigns, and curated lifestyle experiences. I led hands-on content production and later oversaw strategy and creative approvals in collaboration with an external agency.
Supported the planning, coordination, and social media storytelling of curated Lexus lifestyle experiences, connecting the brand with guests through memorable moments beyond the showroom.
Equestrian Experience
Bespoke Perfume Experience
Wine Tasting Experience
Art & Painting Experience
A selection of automotive imagery and branded social media content, highlighting vehicle design, refined details, and the Lexus customer experience. My work also included marketing communications strategy and creative approvals for model launches and aftersales campaigns.
Social media management, Reel production, photography, and visual content design.
Furniture & interior styling · Social media visuals and product storytelling.
Travel & hospitality · Destination campaigns, promotional visuals and short-form content.
EDUCATION & MENTORSHIP
Geko Education
Teaching practical digital marketing skills, combining strategic thinking, creative content production, social media marketing, and AI-powered workflows.
Open to meaningful collaborations in automotive, fashion, and creative brand marketing.
